In this session, Karen Reyburn delves into the intrinsic link between your firm's brand and its operational efficiency. She challenges the notion that marketing should wait until systems are perfected, emphasising that your brand is integral to these very systems. By asking critical questions about the impact you deliver and what matters most to your clients, Karen guides you to uncover how your brand influences every aspect of daily client interactions. This session provides strategies to align your brand with operations, creating a solid foundation for both marketing and systems, and helps you avoid building processes that may not truly serve your ideal clients.

Karen Reyburn is a creative entrepreneur and a qualified Certified Public Accountant (CPA). She founded We Are PF, a creative agency exclusively serving accountants, combining her unique blend of accounting expertise and creativity. Author of The Accountant Marketer, Karen leads a remote team that operates globally, assisting accountants in attracting clients they love. Her personal values of freedom and honesty guide her work, and her experience spans over 20 years in accounting, auditing, business development, and marketing. 

We Are PF is a creative agency dedicated to empowering accountants to attract more of the clients they love. They deliver strategic marketing, branding, and messaging services, functioning as an outsourced marketing partner for accounting firms worldwide. 

Connect with Karen:

LinkedIn: https://www.linkedin.com/in/karenlreyburn/

Website: https://wearepf.com/

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